11 Effective Strategies for Selling Health Care Sharing Programs

When it comes to selling Health Care Sharing Programs, understanding the unique value they offer and how to reach the right audience is key. OneShare Health is more than just a healthcare solution—it’s a community grounded in faith, committed to sharing medical expenses and supporting each other during times of need. As a Producer, tapping into this faith-driven, community-focused message can help you sell Health Care Sharing Programs like OneShare Health effectively.

In this article, we’ll explore a range of strategies, from educating prospects on the difference between Health Care Sharing Ministries and traditional insurance to using marketing materials & tools for targeted campaigns. Let’s dive in!

1. Educate on the Ministry Mission and Values

One of the most important elements of selling Health Care Sharing Programs is emphasizing that OneShare Health is a faith-based, community-driven solution. Unlike traditional insurance, OneShare Health operates as a Health Care Sharing Ministry (HCSM), where Members voluntarily share each other’s medical expenses. Grounded in Christian principles, OneShare Health encourages Members to live healthy, responsible lifestyles with a focus on caring for others.

As you engage with prospective Members, highlight scriptures like Galatians 6:2, which states, “Carry each other’s burdens, and in this way you will fulfill the law of Christ.” This fosters an understanding that OneShare Health is not just about healthcare—it’s about being part of a faith-filled community that supports each other in times of need.

2. Clarify That It’s Not Insurance

It’s essential to educate your prospects that OneShare Health is not insurance. Many people are unfamiliar with Health Care Sharing Ministries and may have misconceptions about how they work. Be clear in your communication that OneShare Health facilitates the voluntary sharing of medical expenses among its Members. Unlike insurance, there is no legal obligation to cover claims. This transparent approach helps build trust with potential Members.

3. Highlight Affordability

Affordability is a significant selling point when it comes to Health Care Sharing. Many families and individuals are looking for alternatives to traditional insurance that don’t come with sky-high premiums. OneShare Health offers some of the most affordable options in the Health Care Sharing space, with the Catastrophic Program starting as low as $72.99 per month and the Classic Program at $92.99 per month. Producers can use this to attract cost-conscious prospects who still want comprehensive healthcare solutions.

4. Emphasize Flexibility in Provider Choice

One of the advantages of Health Care Sharing is the freedom Members have in choosing their providers. While OneShare Health offers access to the First Health Network, Members are not limited to in-network providers. Encourage your prospects to use this as a major selling point—Members can choose the best care for them without being locked into a restrictive network, though using in-network providers can reduce out-of-pocket expenses.

5. Showcase Additional Features and Benefits

Beyond medical sharing, OneShare Health offers a variety of valuable services that make Membership even more appealing. For instance, Members have access to prescription savings through Rx Valet, wellness visits, mental health support, and 24/7 virtual care via the Clever Health Smart Virtual Care™ App​​. These additional features provide Members with more than just medical sharing—they also gain access to tools and resources that help them manage their health effectively and affordably.

6. Use Personal Stories and Testimonials

One of the most powerful tools in selling Health Care Sharing is sharing real-life stories of how OneShare Health has helped others. These testimonials bring the faith-driven mission of OneShare Health to life. By sharing Member stories, you can show prospective Members how OneShare Health has been a source of support, faith, and community for those in need.

7. Leverage Technology for Convenience

With advancements in virtual healthcare, OneShare Health provides Members with access to Clever Health Virtual Urgent Care (Telemedicine), allowing them to consult with board-certified physicians 24/7 at no extra cost. Additionally, Members can use Virtual Primary Care to manage ongoing conditions like diabetes or high blood pressure. These digital solutions make it easy for Members to access care on their own schedule, a key selling point for busy families and individuals.

8. Highlight Opportunities for Families

For families looking for comprehensive healthcare solutions, Health Care Sharing Programs offer a wide range of benefits. Producers should emphasize the affordability and comprehensive care available to families through OneShare Health’s Programs. From preventive care and wellness visits to additional services like Virtual Vet for their family pets, OneShare Health is designed to meet the needs of families at every stage.

9. Address Pre-Existing Conditions

A common concern for prospects is how Health Care Sharing Programs handle pre-existing conditions. OneShare Health provides options for those with pre-existing conditions through features like Virtual Primary Care (VPC), which allows Members to manage chronic conditions while waiting for sharing eligibility. This helps alleviate concerns and provides a solution for individuals with existing health challenges. Pre-existing conditions are also eligible for sharing after a 24-month waiting period once the Member has established themselves as part of the community.

10. Use OneShare Health’s Producer Marketing Kit for Targeted Campaigns

One of the most effective tools Producers have at their disposal is OneShare Health’s Producer Marketing Kit. This kit includes pre-approved marketing materials like email templates, social media graphics, and digital brochures that Producers can use to run targeted marketing campaigns.

Here’s how you can leverage these materials to find your target market:

• Social Media Campaigns: Platforms like Facebook and Instagram allow you to run ads targeting specific demographics such as families, income brackets, and faith-based communities. With ready-made graphics and posts from our Producer Marketing Kit, you can tailor your message to attract prospects who are looking for affordable, faith-based healthcare solutions.
• Email Marketing: The Producer Marketing Kit includes email templates that you can personalize for different audience segments. For example, you can target families by focusing on the preventive care and wellness visits included in the Classic Program, or income-conscious individuals by highlighting the low monthly contributions.
• Digital Ads: Using the marketing materials from the Kit, you can create digital ads on platforms like Google that target people based on their search history or location. You can also run ads in states where Short-Term Medical (STM) is no longer available but where OneShare Health still offers nationwide Programs.

11. Optimize and Track Your Campaigns

Lastly, it’s important to track and optimize your campaigns. By using tools like Google Analytics and Facebook Ads Manager, you can see which ads and emails are performing the best and refine your strategy based on the data. Whether it’s adjusting your messaging to emphasize affordability or family care, continuous optimization will help ensure your marketing efforts yield the best results.

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Selling Health Care Sharing Programs like OneShare Health requires a blend of education, targeted marketing, and faith-driven messaging. By emphasizing the affordability, flexibility, and sense of community that OneShare Health offers, you can successfully connect with families, individuals, and faith-based communities looking for healthcare solutions that align with their values. Leverage the power of OneShare Health’s Producer Marketing Kit to amplify your reach and connect with the right audience, ensuring your success in growing the OneShare Health family.

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